Below is a list of steps and strategies to follow during the awareness stage of your marketing plan.Ĭompared to Google, Apple has a strict review process that may delay your release, or you may encounter a setback you didn’t anticipate. Defining a brand position gives users the chance to connect with your product on a deeper level. A brand resonates with customers through its values and purpose, not through individual product features. Specifically, how will your target users discover your mobile app? Before beginning with the awareness stage, it is important to already have a thorough understanding of your brand messaging and positioning. This stage is meant for building brand awareness and product visibility. The awareness stage of a mobile app marketing strategy occurs before the product is launched. This step-by-step guide for marketing a mobile app will examine the three stages of a mobile app marketing strategy and the metrics to measure to drive long-term success. Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product. Marketing a mobile app effectively involves defining a target audience, learning how to reach them, how to communicate with them, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel. Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user.

While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless. With the number of available apps for download from the world’s leading app stores totaling over four million, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market.

One mobile market apps